Create attractive, distinct and engaging photo experiences. We conceptualize, design and execute photo-centric creative marketing activations for a variety of targets.
Channel a specific demographic, collect data, bolster social media campaigns, or push traffic to sales points.
Creative, Original Ideas: Nike
We engage guests with truly novel entertainment experiences, parallel to your promotion's mission.
Following a Nike+ running event, runners were able to pose for a creative photo opportunity. Participants laid atop a graphic to form an illusory action shot, with a superimposition of their Twitter handle and real run stats.
Retail Promotions: Sephora
Sephora housed the Photostar Studio in promotion with the launch of a new product. Customers were granted a headshot photo after getting their makeup done.
Data Collection, E-Marketing, and Analytics: Telus
Our Studios instantly send custom emails and track campaign efficiency.
During the 2016 Holiday Season, Telus set up kiosks in the busiest malls across Ontario. The Studios would take 3 shots, and print customized wrapping paper. This enabled the client to collect user data, send out instant emails, and to grant a voucher to push traffic into Telus stores, all through a unique and cheerful experience.
Brand Launches: Honest Beauty
Photostar bolsters the broadcast strength of any brand launch.
Jessica Alba’s launch party for her new cosmetics line, Honest Beauty, was hosted in Los Angeles with celebrity guests such as Kate Hudson and Reese Witherspoon. Content was later published online (via InStyle Magazine) and shared over 1200 times through social media channels such as Facebook, Twitter, and Pinterest.
Social Media Impact: Eaton Centre
As guests post full-resolution images to their social media accounts, brand exposure is amplified on a massive scale.
In only one week, the Studio attracted 18,000 guests, as posted images elevated Eaton Centre’s Facebook page and translated into a social media reach of over 5.4 million views.
Leverage Influential Presence: TIFF
With the added attraction of familiar celebrity faces, guest interactions will increase, making your initiative more effective.
At the 2014 Toronto International Film Festival, fashion retailer Express collaborated with the festival to support TIFF’s Reel Comfort arts therapy program. For every photo taken, Express donated $1000 to fund mental health treatment. Celebrity participation influenced a significant number of attendees to pose, to the benefit of both Reel Comfort and Express.
In-Store Attraction: Topshop
Our Studios modernize the shopping experience and special retailer events.
Topshop hosted events to promote their newly opened stores in Toronto’s busiest malls, Yorkdale Mall and the Eaton Centre.
Driving Traffic Via Incentives: Sony Music
The guest is granted their photo with a voucher. They can be graphic designed to exact brand visual guidelines, or to the creative specifications of a seasonal advertising campaign.
Sony Music, in partnership with HMV, used this strategy to combat sluggish physical CD sales,
by enticing customers to visit their stores and to purchase the
albums of Beyonce, Celine Dion, and Miley Cyrus.